In any professional sport, what could be more than necessary rule prevents a person or organization from owning two teams? The potential conflict of interest is evident. It can be used as a team to help another through, for example, rolling when they met at a crucial point in the championship battle, or by blocking a third party for the benefit of a stable.
A formula used for that rule, but it was a distant memory, while Dietrich Mateschatz arrived. The man who bought the recipe for a caffeine-based drink from a Thai business man and re-launched in 1987 as the Red Bull already a million people was while adding the second F1 team decided one was launched in 2005. The first team, with Jaguar team mud feet succeeded, the name was changed immediately after the drink.
When he bought the equipment Minardi Nadil after year, re-rehabilitated Toro Rosso - Italian for Red Bull, of course - and prepared as a sort of end-of-school for young drivers who were on their way through the small scheme of Red Bull, a source of talent for the team up. (Just mention the names of Sebastian Vettel and Max Verstappen to see the success of that strategy.)
The contrast between Matschatz wealth - according to Forbes magazine, which is worth $ 16 billion - and the ever smaller number of people or companies willing to finance the F1 teams can explain why they were willing to let it out the sport. I was grateful that the Austrian wants to spend his money on it and not on one of the many other sports they use as a branch of the marketing process for him.
Now, however, it seems as if he will face a more difficult challenge in one of those other sports. With the arrival of the European football season from their high, the two teams in which Matchetz have a direct interest in the qualifying edge for the next Champions League, which would make them incompatible with the strict rules of Eva - imposed Until now - in multiple ownership.
Roland Ducatlit also showed Carl Zeiss Jena, Alcorcon, San Troydens, Ouijpest and Charlton Athletic, Bozo family of Udinese and Watford, ownership of many clubs there is no problem, as long as they do not face each other in the same European competition. But with four games to the end of the Austrian Bundesliga, Red Bull Salzburg are 12 points ahead in the top. Second, RPG Leipzig is in second place, lead 10 points behind Bayern Munich but six points against Borussia Dortmund. Both are now eligible to qualify for the best competition in Europe.
Matschatz was already an integral part of the work in the use of sport to identify and increase the attractiveness of the commodity for him at the time bought Austria Salzburg - a club founded in 1933 - and renamed his cup in 2005 and contracted with Giovanni Trapattoni and Lothar Matthaus to supervise and improve their luck. Sliders, slippers on ice stems, slippers, slippers, Alguenadan, Alqnadon, BMX cyclists and many others - including stars Lindsay von Ricky Fowler - has benefited from the drive to create an image of the drink does not increase its ingredients Caffeine, taurine, and synthetic sugars.
Drink the students to help them stay awake while others mingle with vodka in the way drowned ancestors were 1960's decent whiskey in Coca-Cola. Always, young people is the key. In some important respects, Red Bull simulates the cultural severity of coke in the post-war period: young, unconcerned little rebels. But with Red Bull it was the alluring Agder, with the recognition of physical hazards and a hint of rules being put to the test.
With the growing popularity of extreme sports where I took skiing from the slopes and became X's immersion feature of the international sports calendar features, so the colors and logo of the savvy Red Bull became inevitable: in The helmets of a malfunction, billboards, and airplanes competing in the revival of the air race before war, and at the end of the Epiphany party of Reed Bulens, on parachuting day Felix Baumgartner, the last of Austria, took Helium balloon ride into the stratosphere and fell 24 miles to the ground, breaking the sound barrier before exploding the parachute with the red, blue and yellow logo.
In 2009 he bought Matschatz SF Markranstadt, a mysterious fifth-class club from former East Germany, and financed an incredible load across the divisions. He has become young players with high potential employment priority: Last summer to pay Leipzig £ 13 million for Oliver Burke, the 19-year-old Scottish striker who barely played a few dozen games in Nottingham Forest.
Both clubs, Salzburg and Leipzig, were not only their names, but their colors changed to fit the Red Bull brand. Each of them plays in a stadium called Red Bull Arena. However, to overcome the German league rules prohibit the use of the names of the sponsors of the club titles, the club insists that "the Lord" was not even Reid if not for "Rasinbalbort": Ball games on the grass. Even the Eve Committee does not fall into the trap.
Under the rules of the European Management Board in which when there is Nandan in Mahlan joint ownership of the same competition, it must be the final finish ends in Doré - in this case Leipzig means. If he pays to pay, and lawyer Matchetz can not prevail against the State of Eva, it will be interesting to see if he tends to favor the club of his home country, which was not able to reach the group stage of the Champions League in recent Five seasons, or the project in Germany, which may have higher ambitions and more credible.
German Football Association has already forced the Lord of Leipzig to modify the club's logo, which is very close to the brands of the company's drinks. Finish enough, the only group with loyalty to the name of Rasinbalsport is a band of Ooltras that are put in opposition to the other fans that embrace the identity of the company.
"Disruptive Innovation" is a showcase in its Red Bull marketing literature, and as is the case with Coca-Cola and Levi jeans in the past, and is based on the company's marketing appeal, which includes An element of youthful rebellion against the commanders in the world, respectively. The possibility of building one of the main international sports competition rules to resist the power of disruptive innovation, with the support of an almost bottomless bank account remains to be seen.
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